![]() Just at the point when the person is fearing annihilation of the self, they are offered a small kindness, a brief respite from the assault on their identity. Collegiality and calm replaces pain and punishment. ![]() This progress is accelerated as the new ideology is portrayed as harmonious and ideally suited to the person’s needs. As the antithesis of the old ideology, it forms a perfect attraction point as the person flees the old in search of a contrasting replacement. The rejection of the old ideology leaves a vacuum into which the new ideology can be introduced. Build the Self: It’s a bad cop, good cop principle.The constant assault on identity, guilt and self-betrayal eventually leads to them breaking down. Like boot camp or indoctrination, the goal is to force a person to purge themselves of anything held sacred or taboo, the things that limit their behavior. Aspects of self-identity are systematically attacked. Break the Self: Murkoff aims to break down the test subject’s fundamental beliefs.All in the name of progress, science, and profit. In a world of distrust, fear, and violence, your morals will be challenged, your endurance tested, and your sanity crushed. ![]() Set in the era of the Cold War, human guinea pigs are involuntarily recruited by the good folks at the Murkoff Corporation to test advanced methods of brainwashing and mind control.
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